New Mexico, USA — Est. 2020
Premium Brands for a Conscious World
A corporate hub connecting U.S. and Latin American markets through a curated portfolio of high-impact brands in industrial wellness, human health, and sustainable commerce.
Our Identity
Shoham Or LLC is an e-commerce and retail holding company based in New Mexico, operating at the intersection of the U.S. and Latin American markets. We build, manage, and scale brands that deliver real value to the industries they serve.
Our model is built on a single conviction: premium performance and conscious responsibility are not opposites. Each brand in our portfolio proves that industrial-grade results can coexist with ecological integrity and human wellbeing.
From cleaning sciences to functional nutrition, our operations span Amazon, Shopify, and direct retail channels, with logistics designed for seamless cross-border distribution.
Portfolio
Each brand in our portfolio was built to lead its category — combining category expertise, sustainable sourcing, and digital-first distribution.
"Biodegradable Science for Professional Performance"
Manufacturing and commercializing eco-conscious cleaning solutions for the HORECA, Industrial, and Automotive sectors. ASEOLAB delivers professional-grade results with zero compromise to the environment.
"Ancestral Wisdom, Modern Biotechnology"
Functional nutrition and respiratory health products rooted in propolis and premium-origin honey. BIOVITAL bridges centuries of natural wisdom with rigorous modern formulation standards.
What We Bring
Strategic operations from New Mexico, USA — the ideal gateway bridging the Anglo-American market with Latin America. We understand both sides of the border: regulation, distribution, culture, and commerce.
Deep operational knowledge across Amazon Seller Central and Shopify ecosystems. From listing optimization and inventory management to ad strategy and storefront design, we run end-to-end digital retail.
Every product we take to market is held to a higher standard — it must work exceptionally and do so responsibly. Sustainability is built into our sourcing, formulation, and packaging decisions from day one.